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Công ty Cổ phần Sofia Nội thất - DIRECTOR OF MARKETING AND COMMUNICATIONS

Recruitment DIRECTOR OF MARKETING AND COMMUNICATIONS at Ha Noi

500,000 - 30,500,000 VND 0 VND

Recruitment DIRECTOR OF MARKETING AND COMMUNICATIONS at Ha Noi

500,000 - 30,500,000 VND

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Job information
Company information

Recruitment Information

Level

Director

Deadline

06/06/2026

Amount of Vacancies

1 people

Gender

No gender requirement

Experiences

From 5 to 7 year

Degree

bachelor degree

Workplace

Hà Nội

Industry

Sales / Business - Business/ executive

Job Description

JOB DETAILS:
Develop annual/quarterly Marketing & Communications strategies aligned with the company's business objectives.
MAIN RESPONSIBILITIES:

Strategy & Planning
Develop annual/quarterly Marketing & Communications strategies aligned with the company's business objectives.
Develop KPIs for the Marcom department and implement them for each position.
Lead 360 integrated campaigns (digital offline public relations, events, partnerships).
Budget management
Develop and control the annual/quarterly/monthly Marcom budget.
Optimize cost efficiency and measure ROI for all marketing and communication activities.
Team management and operations
Establish workflows, project management systems, content schedules, and campaign timelines.
Training, evaluating, and developing the capabilities of the Marcom team.
Coordinate with external suppliers/agents (manufacturing companies, KOL/KOC agencies, media purchasing partners, etc.).
Brand building
Develop and monitor brand principles.
Developing a long-term brand strategy ensures consistent brand representation.
Monitor all brand touchpoints: showrooms, websites, catalogs, packaging, etc.
Communications & Public Relations
Managing media relations, media partners, and KOL/KOC collaborations.
Develop a public relations strategy to position the brand as a manufacturer of high-end furniture.
Developing a business for ready-made products.
Conduct market research for ready-made products and analyze the necessary conditions for Sofia to enter this segment.
Develop marketing strategies and sales policies for the ready-made product line.
Establishing KPIs for marketing and communications activities contributed to changing the product ratio (80% custom-made products, 20% ready-made products).
Internal communications
Develop and manage new training programs.
Develop an internal communications strategy to ensure that leadership messaging and company culture are effectively communicated throughout the organization, in line with core values.

REQUEST:

Minimum 57 years of experience in the Marcom field; preference given to candidates with experience in the furniture/luxury/hotel industry.
Proficient in English (both spoken and business).
Strong strategic planning, budgeting, analytical, and creative thinking skills.
Experience managing a team of 310 members.
Deep understanding of branding, content, digital marketing, production, and events.
Communication, collaboration, and persuasive decision-making skills.
Preference will be given to candidates who can start working immediately; those who can start working after the Lunar New Year holiday.
To succeed in this role, the necessary skills include: experience with Analysis, Leadership, experience with Vision, understanding of Budget Management, and knowledge of Research.
In addition, candidates should have knowledge of: understanding of Marketing Management, proficiency in Advertising Design, and experience working with PR and Communications.

BENEFITS RECEIVED:

SALARY: Negotiable based on skills and experience.
Free lunch is provided at the company.
Social insurance contributions are made after becoming a permanent employee.
Birthday bonuses, holiday bonuses, Tet (Lunar New Year) bonuses, performance bonuses, bonuses for weddings and funerals, and travel allowances.
Salary adjustments are based on annual performance reviews.
The work environment is friendly, comfortable, and harmonious.
You will receive the following benefits: 13th-month bonus, dynamic work environment, annual leave, participation in a professional environment, salary increases, and holiday bonuses.

[Vietnamese]