JOB SUMMARY:

We are looking for a Brand Manager to write the next chapter of one of todays global top coloring brands, loved across the US, Europe, the Americas, and Australia. We’re after a storyteller with a sharp eye, a soft heart, and a love for building brands that feel like a warm hug!

RESPONSIBILITIES:

• A. Build Brand & Marketing Strategy
• Analyze market trends, customer behavior, and competitors to shape long-term and short-term marketing plans.
• Lead integrated marketing campaigns across platforms from Amazon to Instagram to boost brand awareness and reach.
• Craft a consistent brand story that resonates emotionally and stands out creatively.
• B. Manage Brand Identity & Consistency
• Own and evolve our brand identity visuals, tone of voice, and storytelling across all touchpoints.
• Develop a long-term brand management plan, including repositioning or expansion as needed.
• Strengthen brand loyalty through thoughtful customer programs and personalized content strategies.
• C. Lead Campaign Execution & Optimization
• Set clear KPIs for every campaign track awareness, affinity, loyalty and optimize as you go.
• Analyze results, build insights, and report regularly on how the brand is growing and performing.
• Be hands-on in improving both creative and business impact.
• D. Grow & Inspire a Creative Marketing Team
• E. Manage Brand Risks.

REQUIREMENTS:

• Background in Marketing, Business, Communications, or a related field.
• Good English.
• At least 7 years of experience in brand & marketing roles (with 2+ years in a leadership/managerial position).
• Ideally from creative, publishing, FMCG, or lifestyle/retail industries.
• Strategic thinking with a strong pulse on market and cultural trends.
• Experience with cross-platform storytelling and community engagement.
• Required professional skills are: Marketing, Nắm Bắt Thị Trường, Sáng Tạo, Phân Tích và Kỹ Năng Giao Tiếp.
• Additionally, candidates should have knowledge of: Branding Marketing, Trưởng Phòng, Digital Marketing and Marketing Manager.

BENEFITS:

• 13th-month salary and annual profit-sharing bonus.
• Performance reviews and salary adjustments every 6 months.
• Attendance bonus of 300000 500000 VND/month.
• Seniority bonus.
• Laptop provided on the first working day and free parking.
• Annual health check-up.
• Paid leave and other holidays as regulated.
• Annual team-building activities to strengthen team spirit.
• Internal engagement events: Friday fun, Year-End Party, Mid-Autumn Festival, Women's Day (Oct 20, Mar 8), Men's Day (Apr 6), etc.
• Onboarding training and a dedicated buddy throughout the probation period.
• Personal development through monthly/annual training in professional and soft skills.
• 2-month probation period at 85% of official salary.
• Social insurance contribution based on 60% of official salary.