JOB SUMMARY:
The role involves creative planning and execution, content planning, research, and copy development, as well as quality assurance and team management. It requires developing big ideas and creative concepts with clear narratives, building integrated creative concepts across multiple platforms, and collaborating with various teams to communicate campaign messages effectively.
RESPONSIBILITIES:
- Develop big ideas and creative concepts with clear, cohesive narratives aligned with campaign direction.
- Build integrated creative concepts and content based on creative briefs across multiple platforms and channels.
- Collaborate with the Account Manager, Multimedia Leader, and relevant teams to communicate campaign messages in a compelling, coherent, and creative way.
- Contribute to the development of content frameworks, IMC frameworks, and implementation directions for related teams such as PR, Social, and other cross-functional units.
- Build and execute content strategies aligned with clients’ brand positioning and marketing objectives.
- Develop brand messaging such as key messages, taglines, slogans, value propositions, and other communication assets that help differentiate the brand.
- Ideate, write, and optimize content for a wide range of formats, including social content, website copy, digital campaign content, video content, scripts, email marketing, branded content, and other communication materials.
- Develop concepts, storyboards, and scripts for various video formats such as explainer videos, promotional videos, interview videos, and campaign videos.
- Review and assess all verbal aspects of creative output to ensure alignment with the brief, strategy, tone of voice, as well as quality, timeline, and budget requirements.
- Contribute to award submissions and creative recognition initiatives to enhance the company’s reputation and profile.
REQUIREMENTS:
- Minimum of 5 years of experience in a similar role within an advertising agency, communications agency, or creative environment.
- Be responsible for publishing content across communication channels and monitoring/responding to comments and inbox messages in a timely manner, in line with brand guidelines.
- Good project management skills, with the ability to handle multiple tasks simultaneously in a fast-paced, high-pressure environment.
- Ability to understand market insight, analyze content performance data, and provide optimization recommendations.
- Creative, adaptable, able to work under pressure, and committed to meeting deadlines.
- Achieve 100% of production targets on a weekly and monthly basis.
- Achieve at least 80% of targeted content/campaign performance across metrics such as CTR, lead generation, and other relevant KPIs.
- Ensure 100% on-time delivery for all communication, requests, planning, and reporting tasks.
- In terms of skills, candidates should have: proficient in Copywriting, Project Management and knowledgeable about Communication Skills.
- Additionally, candidates should have knowledge of Content Marketing, Branding Marketing and understanding related to PR Truyền Thông.
BENEFITS:
- Salary range: 19 – 24 million VND gross.
- 13th-month salary bonus and salary review twice a year based on performance. Other benefits include birthday, New Year, and other holiday benefits.
- Social insurance contribution based on full actual salary.
- 12 annual leave days plus public holidays in accordance with labor law. Annual health check-up provided.
- You will receive the following benefits: paid annual leave, full Health Insurance and company trips.
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