Employer: World Luxury Gallery Co., Ltd (LMG)
Position: Marketing Specialist
Direct Manager: Senior Marketing Manager
Office Location: 95 Nguyen Co Thach, District 2, HCMC, Vietnam
General Description
Marketing Specialist is responsible for the development and successful implementation of the LMG Marketing activities for every aspect of the day-to-day management of LMG Marketing activities.
Responsibilities Include
Direct Reports: LMG Marketing Team
Support Team: LMG Company Team
Brand Marketing Management:
Define the brand’s vision, positioning statements and develop marketing strategies to support the vision;
Build brand identity and manage brand identity application; manage brand identity system on all communication channels;
Develop a strong marketing plan to support attainment of sales, profit and marketing objectives;
Develop, manage, and implement brand marketing, advertising and communication strategies;
Provide creative ideas, propose plans and implement communication programs in accordance with the company's overall marketing strategy, ensuring efficiency and on schedule;
Develop advertising, media and project briefs. Works closely with in-house team and agencies to create and improve advertising campaigns and marketing communications;
Monitor marketing activities & campaigns to ensure the consistency of the Marketing strategy;
Analyze internal data to evaluate program effectiveness and marketing activities, feedback and proposal to increase marketing program/campaign effectiveness;
Collect and analyze data to assess the market, competitors and identify insights of target customers, segments, brand positioning;
Conduct survey & market research to understand consumer behavior & buying journeys of target customers;
Develop and update consumer portrait, understand, contribute to category strategy, define desired relative price, provide recommendation to pricing and promotional strategy, propose SKU for key channels and key customers;
Provide sales team with the necessary support to enable them to sell the product i.e. printed and/or electronic promotional materials, product trainings, etc;
Develops promotional and communication materials that adhere and comply with regulatory, legal guidelines. Register promotions with Department of Industry and Trade. Update to related department and Accounting after registration;
Go on field on a regular basis to understand the current state of the business and generate new insights that can be translated into strategies and programs that will help achieve company goals;
Work with other internal teams to plan, execute and monitor event/promotion/in-house survey/marketing campaigns; measure & evaluate the effectiveness of all these marketing activities after completion;
Work with Media Team to create, review and edit promotional information materials such as: press releases, brochures, print ads, event and
promotional videos, etc;
Work with the Digital department in monitoring social media. Others upon request
Regularly reporting activities;
Perform tasks under direct guidance from the head of the department;
Budget Management
Appropriate and effective management of the assigned brand’s budget allocating on all marketing activities/campaigns;
Effective project management delivering best achievement on projects results and projects budget.
Assist in maintaining the assigned brand’s expense records;
General
To comply with company’s rules and regulations;
Liaise and ongoing communication with LMG corporate office;
Participate in LMG general meetings;
Any act for bribes and/or disclosing the Company’s confidential information is not accepted;
And other responsibilities or duties as assigned from time to time.
Requirements
Bachelor’s Degree, major in Marketing, Business Administration or related fields;
At least 3 years of Marketing experience;
Knowledge and/or experience in widening participation initiatives;
Dynamic and tactful personality with excellent interpersonal, communication and computer literacy skills;
Able to multi-task and work under pressure in a dynamic environment, committed and dedicated to activities assigned by the company;
Proficiency in English - verbal and written;
Ability to think independently, thoroughly, and critically in fast-paced contexts;
Maintaining a high level of trust and team spirit while challenging the performance of team;
Problem solving skills with creative solutions;
Ability to negotiate and problem solve.
If you are interested in this position, please send your CV and Portfolio via our email address:
World Luxury Mattress Gallery (LMG World) là nhà phân phối độc quyền cho các thương hiệu chăm sóc giấc ngủ hàng đầu thế giới tại Đông Nam Á: AmericanStar, Therapedic, Latexco, Kluft, Aireloom, Brentwood Home.
World Luxury Mattress Gallery (LMG World) là nhà phân phối độc quyền cho các thương hiệu chăm sóc giấc ngủ hàng đầu thế giới tại Đông Nam Á: AmericanStar, Therapedic, Latexco, Kluft, Aireloom, Brentwood Home.
