Responsibilities:
As the Marketing Lead, you will play a pivotal role in shaping and executing our marketing strategies to elevate brand visibility, attract new cryptocurrency projects and users, and enhance overall engagement. The ideal candidate is a strategic thinker, creative innovator, and dynamic leader well-versed in both marketing and fintech realms.
- Develop and execute a robust marketing strategy aligned with business objectives and market trends.
- Lead the Marketing Team to success by overseeing content creation, community management, and digital marketing campaigns, including SEO, SEM, social media, and email marketing.
- Utilize data-driven insights to optimize campaigns, increase user acquisition, and improve conversion rates.
- Identify key market segments, customer personas, and pinpoint growth opportunities.
- Define and strengthen the brand identity within the crypto space.
- Create compelling messaging and positioning to set our exchange apart in the market.
- Ensure consistency in brand representation across all channels and communications.
- Collaborate with cross-functional teams to seamlessly integrate marketing initiatives into overall business plans.
- Cultivate strategic partnerships that align with our business goals.
- Establish KPIs and metrics to measure the success of marketing campaigns.
- Regularly analyze and report on the performance of marketing initiatives to the leadership team.
- Stay updated on industry trends to implement cutting-edge digital marketing strategies.
Qualifications:
- University degree in marketing, communication, advertising, business administration, or relevant disciplines.
- Minimum of 5 years of proven experience managing the delivery of multi-channel marketing campaigns, leading marketing operations to deliver on strategic aims.
- Working knowledge in finance, cryptocurrency or blockchain industry.
- Data-driven mindset with the ability to analyze and interpret marketing metrics.
- Creativity and innovation in approaching marketing challenges with strong planning and analytical capabilities.
- Excellent communicator with strong interpersonal skills for effective collaboration.
- Highly organized, skilled project manager who is able to lead cross-functional teams, working both independently and collaboratively to drive projects forward.
- Proactive attitude in continually assessing the effectiveness of current marketing methods, as well as proposing, getting leadership buy-in to and implementing improvements to current working methods.
- Business level fluency in both written and verbal English.
