JOB CONTENT - Plan and build Digital Marketing budget for month/quarter
- Plan, implement and monitor online advertising activities according to plan and communication orientation for the Hospital. Coordinate with Graphic Designer in implementation work (being able to design at a basic level using AI, Photoshop, Canva... is an advantage)
- Responsible for implementing content on digital platforms such as Facebook, Google, Website, Zalo, Youtube, Tiktok...
- Orient messages, Unique Selling Points (USP) for digital marketing campaigns.
- Responsible for implementing online campaigns on Social, specifically Facebook, Youtube, Instagram channels. Able to create good viral campaigns on Social Platform.
- Understand the information on the evaluation indicators of a digital marketing plan - KPIs that will be implemented as well as after implementation.
- Coordinate with relevant departments to ensure work progress and results. Monthly/quarterly reports, propose solutions to improve the effectiveness of communication campaigns.
- Perform other tasks as required by the Department Head
OTHER REQUIREMENTS - Male/female, University or College graduate, priority in majors: Marketing; E-commerce; Business; Communications, Information Technology.
- Understand Digital-based analysis tools: Google Analytics, Facebook Ads, Google Keyword Planner...
CANDIDATE BENEFITS
- Exposure to a variety of jobs in the field of Healthcare Marketing:
- Negotiable salary and bonus based on revenue.
- Working in a professional environment is the leading ophthalmology unit in Lam Dong
