1. Scope of work
Research and learn about brands, products, target customers and the needs of each target customer, research competitors to develop an advertising plan to effectively reach the target audience, achieve marketing goals and increase conversion rates.
Develop strategies, goals, and periodic plans for advertising campaigns. Priority is given to candidates with experience in F&B in general and Nightlife in particular (cocktail bar, eatery & bar, restaurant).
Create detailed content plans and coordinate with other members of the marketing team to prepare appropriate content for advertising campaigns.
Deploy campaigns, manage budgets, and daily optimize campaigns on advertising channels (Meta Ads, Google Ads, Tiktok Ads, other digital channels) to achieve KPIs according to weekly/monthly/campaign goals.
Analyze and evaluate campaign metrics across channels, identify trends and changes to inform new decisions. Measure and prepare periodic reports as required by superiors.
Research, update new technology, algorithms and techniques of advertising channels and develop new advertising channels.
Ability to manage website, to promptly update information on the website as well as optimize the website to optimize Google search engine (SEO)
Participate and support Marketing Manager in the Marketing planning process.
Support and coordinate with Marketing staff (Content, Media, Planner), Operation staff, partners and agencies to complete common tasks and goals. Contribute ideas and research to develop team plans.
2. Requirements
Graduation: University major in Marketing or other related majors
Have at least 2 years of experience working in the field of Digital, Performance, priority given to candidates with experience implementing Performance campaigns in the F&B sector.
Skills in monitoring, analyzing, data-based thinking, quick-witted, regularly updating trends, multitasking and good time management.
Good communication and teamwork skills, dynamic, enthusiastic, progressive, creative.
Proficient in using Digital Ads platforms such as Meta Ads, Google Ads, Tiktok Ads, other Display networks. In-depth understanding of setting up and optimizing goals & events in Google Analytics, Tag Manager...
Ability to analyze data well, proficiently use tools Similarweb, Google Data Studio, Power BI...
Basic English communication, able to write content in English.
Able to work 1-2 evenings per week and able to arrange OT during some peak periods of the year.
3. Benefits
Fixed salary + bonus negotiable based on candidate's ability.
13th month salary + holiday bonuses according to company regulations.
Annual salary review.
The company is willing to pay for the costs of developing employees' capacity: courses, professional training, software licenses for work/study.
Probation: 01 month - 85% salary.
[Vietnamese]
