Chi tiết công việc
- As a Senior Content Marketing Specialist, you will be responsible for marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community’s growth.
- Design content marketing strategies and set short-term goals.
- Undertake content marketing initiatives to achieve business targets.
- Produce high-quality content by collaborating with product teams.
- Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
- Regularly deliver engaging content on Facebook, Instagram, Tiktok, Youtube,...
- Collaborate with team members and relevant departments to brainstorm content ideas and messages for social campaigns and interactive and conversion-oriented advertising campaigns.
- Work together with the Marketing Manager, Design team, and Production house to implement content and ideas for agency clients.
- Coordinate with Media, Production house, and Product teams to develop scripts and production plans for photo and video materials used in promoting new products.
- Edit, proofread, and improve the content.
- Optimize content considering SEO and Google Analytics.
- Analyze web traffic metrics.
- Ensure a strong web presence on various channels.
- Activities related to tasks assigned by the manager..

Yêu cầu:
- Bachelor's degree in Marketing, Multimedia communications or related fields.
- At least 3 years of experience in copywriting, content writing, journalism, Marcom writing. Having writing experience in the digital products field is a bonus.
- Expertise in social media platforms such as Facebook, Instagram, Tiktok, Youtube,...
- Proficiency in using Capcut, Canva, and other photo editing and video editing tools is a significant advantage.
- Hands-on experience with SEO, Google Analytics and web traffic metrics.
- Proficient in MS Office and WordPress or other Content Management Software.
- Ability to predict audience preferences with an editorial mindset.
- Project management skills and attention to detail.
- Ability to work flexibly in a team while also capable of working independently.
- Creative, proactive, highly disciplined, and able to manage time effectively.
- Good communication and writing skills in English is a bonus.