- Keeps himself/herself well informed about the product (lodging, catering and other facilities). - Closely observes matters pertaining to competition (site, prices, services offered on a regular basis, quarterly or more often as needed). - Search for new clients and maintain & enforce relationship with existing accounts. - Establishes and manages the Sales Strategy of the hotel. - Develops and analyses new markets and new market segments - Forecasts future travel patterns and provides trade feedback to the management. - Monitors and supervises his/her team’s production and activities in HCM branch. - Compiles contract analysis, allotment materialization - Responsible for the execution of yearly budget and developing business of related market segmentations. - Ensures that the plan is adhered to and monitors its progress and updates if necessary. - Ensure the availability of after-sales services and, in particular, concerns him/herself with clients who have registered complaints.