Key Responsibilities:
As a Planning Executive, you will handle one or more scopes as below, depending on project requirements. You will work as a team and in alignment with Senior IMC Planner and Content Creative Specialists.

1. Plan and Develop Integrated Media solutions:
   • Create and present comprehensive plans and proposals for TV content sponsorships, integrated sampling campaigns with tech solutions, and sports/esports tournaments.
   • Collaborate with internal teams and external partners to align plans with client objectives.
2. Content Sponsorship and Creative Planning:
   • Identify opportunities for brands to sponsor engaging TV content or integrate seamlessly into digital platforms.
   • Collaborate with the creative team to design and deliver content sponsorship solutions that drive impact.
3. Tech Integration for Campaigns:
   • Propose and implement innovative tech solutions for sampling campaigns or integrated marketing initiatives.
   • Work closely with product/business analysts to ensure seamless execution and measurable outcomes.
4. Sports and Esports Marketing Initiatives:
   • Design sponsorship and engagement strategies for sports or esports tournaments.
   • Monitor trends in sports/esports to ensure campaigns remain relevant and impactful.
5. Cross-functional Collaboration:
   • Coordinate with clients, creative teams, media vendors, and event management to deliver end-to-end solutions with Business teams.
   • Provide insights and recommendations backed by research and data analytics.

Qualifications and Skills:

• Experience:
  • At least 2 years of experience in one or more of the following areas:
    • Digital Media
    • Content Sponsorship/Content Creative Planning
    • Tech Integration/Product Business Analysis
    • Activation Management
    • Sports/Esports Marketing
• Skills:
  • Strong understanding of media landscapes and integrated marketing strategies.
  • Excellent planning, proposal creation, and presentation skills.
  • Ability to analyze data and translate insights into actionable plans.
  • Creative problem-solving skills and a proactive mindset.
  • Strong communication and collaboration skills to work effectively with diverse teams.
• Education: Bachelors degree in Marketing, Communication, Business, or a related field is preferred.