- Develop a marketing strategy and marketing plan. Ensure clear business objectives has been set for the activation, translate then to media objectives depending on the addressed stage of the performance funnel and media mix.
- Building quantitative and qualitative KPI system. Monitor daily and measure performance against KPIs (e.g. impressions, CPM, viewability, video completion rate, CTR, CPC, cost per action, Reach, etc.), analyzing and interpreting the data, tracking performance and reviewing the content campaign’s impact on traffic and conversion metrics.
- Conduct usability and A/B tests to evaluate content effectiveness making recommendations to optimize assets based on results.
- Campaign Analysis, including the analysis of the media cost, creative content, audience segments, post click experience, device performance metrics. Include a comparison between the forecast campaign metrics & KPIs and the actual results.
- Search, select and check contractor quality; prepare reports on all marketing and advertising activities; monitoring and analyzing competitive environment.
- Participate in the planning and optimization of your marketing budget, and supervise the implementation of your budget.