- Develop marketing solutions for clients or internal team, for example, develop a strategy for media, data, creative/content, pricing, product, … and support in the implementation phase
- In charge of refining the problem definition faced by the clients and define desired outcomes
- Drafting out the overall project approach, with initiatives, priorities, and work plan to come up to the solutions
- Conduct detailed analyses and synthesize the findings/recommendations for clients/internal team
- Work closely with client teams and internal PMax to get the right resource for the project
- Join in research and development of better solutions and services for the company