• Produce and execute the annual marketing and budget plan for Tesla Education Group..
• Plan, oversee and carry out day to day marketing duties, both planned and ad-hoc campaigns with regular
reporting and budget control to the BOD and Head of School and Heads of Section.
• Manage other internal resources and outside agencies to maximum efficiency and effectiveness
• Champion and oversee all communications to customers, parents, and students and find ways for improvement
including design and report of parental surveys, monthly Bulletin and Newsletter, and yearly prospectus
materials
• Oversee the production of the weekly Bulletin & Newsletter, termly Principal’s letter or equivalents, and work with
other departments to provide other publications for events.
• Manage and run the promotions for the organization’s events as required
• Manage all digital marketing and oversee the contents on social media platforms of the organization
• Manage and develop the website development of Tesla and its affiliate websites Prepare the press releases and
maximise all PR opportunities for the organization including managing the PR agency, developing key
relationships with target media
• Write effective copy and contents for events and adverts
• Plan and execute all non-digital and digital advertising to maximise cost benefit to the school.
• Analyze competitors and frequently update the competitive landscape
• Implement the timeline and all activities in advertising plan for the services of Tesla.
• Coordinate with other Departments in the promotion of all campaigns
• Assist in looking out for development and growth opportunities for Tesla.
• Oversee market research and other background work as required for the Leadership Team and Board of
Directors/Board Management
• Manage the Marketing team and ensure proper workload of the Tesla entity of the organization to ensure they
present a consistent and smart appearance including signage, first impressions, publications, letters and any
other communications to parents, prospective parents and outside agencies