Job Description
- Campaign Setup: Create, configure, and launch Google Ads campaigns that align with client goals, targeting criteria, and budget constraints.
- Campaign Management: Continuously monitor and optimize campaigns to maximize performance, including keyword research, ad copywriting, bid adjustments, and A/B testing.
- Keyword Research: Conduct thorough keyword research to identify high-potential keywords and negative keywords to improve campaign targeting.
- Ad Creative: Develop compelling ad copy and creative assets that resonate with target audiences and drive clicks and conversions.
- Budget Management: Efficiently manage ad budgets to ensure campaigns remain within budget while delivering maximum ROI.
- Data Analysis: Analyze campaign data to identify trends, insights, and areas for improvement. Provide data-driven recommendations to enhance campaign performance.
- Reporting: Generate and deliver monthly and quarterly reports to clients, highlighting key performance metrics, insights, and actionable recommendations for campaign enhancement. Collaborate with other team members to discuss campaign progress, address inquiries, and provide strategic recommendations.
- Stay Updated: Stay current with industry trends, Google Ads updates, and best practices to ensure that strategies remain cutting-edge and effective.