- Strategize and plan for employer branding activities on both online (Shopee Facebook and LinkedIn) and offline channels (universities, social students in Vietnam and outside of Vietnam) - Work closely with functions to produce engaging employer branding content on Facebook and LinkedIn. - Plan and create content to post on Facebook and LinkedIn and other channels to build a strong employer branding for Shopee - Build and execute social media campaigns through competitive research, benchmarking, messaging and audience identification - Work closely with universities to promote Shopee brand image among students in both Hanoi and Hochiminh city with engagement activities (sponsorship, career fair, industry seminar) - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information - Provide content writing on other channels e.g. career site - Plan and manage budget for employer branding activities - Other tasks and duties as assigned