- Manage and devise digital marketing and social media strategies to raise brand awareness, generate sales leads and engage customers.
- Formulate and execute digital marketing strategies and plans including the disciplines of content marketing, eDM, Social Media, SEO/SEM, website, etc., to achieve aggressive business growth and digital acquisition objective
- Establish digital brand presence, drive traffic and brand visibility in online marketing platform and social media
- Responsible for performance reports and analyse with targeting to maximize ROI of various marketing activities.
- Perform market and digital analyst, report and generate insights to identify business opportunity in category and support business decisions