• Build digital marketing strategy with detailed action plan and budget to ensure user acquisition and retention align with business objectives and targets.
• Monitor planning, execution, tracking and optimization of digital campaigns to achieve KPIs with optimal costs.
• Partner with cross-functional teams to ensure constant alignment and consistency between company strategy and budget utilization.
• Identify root causes of issues in daily channels operation and develop both practical solutions and new processes/work-stream to improve it.
• Translate complex digital marketing data into easy understandable insights and actionable recommendations.
• Leverage online marketing planning and execution expertise to support other team initiatives (Branding, Business Development, Community,…)
• Bring a deep understanding of growth & optimization best practices such as A/B testing and growth hacker tactics.
• Be creative and think out of the box to identify different initiatives that could improve user experience and maximize user activation.