CHI TIẾT CÔNG VIỆC A. Build Brand & Marketing Strategy Analyze market trends, customer behavior, and competitors to shape long-term and short-term marketing plans. Lead integrated marketing campaigns across platforms from Amazon to Instagram to boost brand awareness and reach. Craft a consistent brand story that resonates emotionally and stands out creatively.   B. Manage Brand Identity & Consistency Own and evolve our brand identity visuals, tone of voice, and storytelling across all touchpoints. Develop a long-term brand management plan, including repositioning or expansion as needed. Strengthen brand loyalty through thoughtful customer programs and personalized content strategies.   C. Lead Campaign Execution & Optimization Set clear KPIs for every campaign track awareness, affinity, loyalty and optimize as you go. Analyze results, build insights, and report regularly on how the brand is growing and performing. Be hands-on in improving both creative and business impact. D. Grow & Inspire a Creative Marketing Team Build and lead a small, passionate marketing team that thrives on collaboration and creativity. Foster a culture of innovation, shared purpose, and mutual growth. Mentor and guide team members to stay aligned with brand principles and evolving trends.   E. Manage Brand Risks Develop a brand risk management process monitor platforms, identify red flags early, and take timely action. Lead brand reputation efforts and handle media issues or crisis scenarios with grace and clarity   REQUIREMENTS:  Background in Marketing, Business, Communications, or a related field. At least 7 years of experience in brand & marketing roles (with 2+ years in a leadership/managerial position). Ideally from creative, publishing, FMCG, or lifestyle/retail industries. Strategic thinking with a strong pulse on market and cultural trends. Experience with cross-platform storytelling and community engagement. Strong creative instincts and visual taste - you know what feels right and can brief/design accordingly. Great communicator - persuasive, empathetic, and clear across teams and channels. Confident in setting goals, managing timelines, and keeping everyone aligned. Leadership that uplifts - you help your team grow, feel heard, and do their best work. Passionate about creativity, art, and self-expression. Warm, honest, open-minded, with a deep sense of responsibility and a love for learning. Calm under pressure, kind under chaos. Excited to be part of something meaningful. Bonus if you:  Have worked with lifestyle or art brands. Understand how Amazon marketing, DTC, or influencer campaigns work. Are comfortable working in a startup-like environment where strategy and hands-on execution go hand in hand.